What Is a Title Tag? – How to Write Title Tags for SEO – Delante Blog

What Is the Title Tag?

The title tag is a piece of the HTML code that makes it possible to name a website.


Where can you find it? It’s not displayed on the page itself, but can be seen in the SERPs as well as in the browser title bar.

It’s crucial to note that title tags are actually seen by real people. They are the first element users see in the search results.

They may convince your potential customers to enter your page or… just the opposite. SEO title tags can be compared to a business card. A message you want to share with the entire world. As you can see, the game is worth the candle, so take your time to create precise and eye-catchy titles.

Are there any rules? In the past, many experts believed that title tags couldn’t exceed 55-60 characters (or 600 Pixels). However, this changed after Google’s update in August 2021. Now, the title tag length isn’t as important as its content. It should correspond to the H1 header and website content.

Want to learn about it more? Check out our blog: Google updates how page titles are generated in the search results.

Title Tag Examples

There are a few patterns you can use as a source of inspiration when creating your title tags:

for example:

International SEO / SEM Agency: Google Ads, Search Engine Marketing for e-commerce | Delante

for example:

iPhone 13 Pro. New Apple smartphones at attractive prices | Store XYZ

Not sure if your title tags are working in your favor? Check out our SEO audit services!

Why Are Title Tags Important for SEO?

Are you wondering why title tags matter in the first place? Google analyzes entire titles even if they aren’t displayed completely in the search results.

Title tags are supposed to inform users about the content of your website. The part shown in the search results should contain the key data. So, if you feel that your title tag needs to be very long, remember to place the most important keywords at the beginning.

What’s their meaning SEO-wise? SEO title tag is supposed to encourage people to click on a specific page in the search results. So, if your title isn’t engaging and correct, people will simply ignore it and choose other websites.

Apart from that, this element allows you to rank for a specific keyword. It informs both Google robots and users what they can find after entering the page.

7 Tips on How to Write the Perfect Title Tag

Usually, you can see tips saying that the title tag shouldn’t be longer than 55-60 characters. This is the rough number of characters that fit into the 600 px displayed in the search results.

Is it really true? It’s worth noting that this number was determined by the SEO community. Content prepared by Google specialists doesn’t provide specific guidelines as to the number of characters in the title tag.

Therefore, the title tag length isn’t the most important aspect. When writing this element, follow a few simple rules:

How Long Should Title Tags Be?

SEO experts believe that title tags shouldn’t exceed 55-60 characters or 600 Pixels. It’s important to note that title tag length and width aren’t the same. The width may vary depending on the letters you use. “W” or “z” will take up more space than “i” or “l”. So, apart from the number of characters, you should also monitor their length.

What does Google say? Google doesn’t say how long the title tag should be. The above-mentioned recommendations can’t be found in any official guidelines prepared by the search engine.

Where does the 55-60 number come from? In fact, the recommended title tag length results from the length of titles shown in the search results on Google. If titles are longer, they are displayed only partially and the remaining words are replaced by three dots:

On the other hand, titles that don’t include too many characters will be displayed completely:

Expert Comment

Remember! Too long title tags won’t be fully displayed in the search results, but it doesn’t have any negative impact on the SEO of your page. However, it’s worth making sure that the first 60 characters of the title include the most relevant keywords.

Gosia Tarnawska

Why Won’t Google Use My Title Tag?

Did you notice that Google doesn’t display your titles? Google doesn’t always show the same title as the one you created.

Why? If the algorithm finds any problems with the title, it can generate it from scratch based on website content, anchors, or other elements. Moreover, if your title tag is too short, Google can select keywords on its own and display them in the SERPs.

Find out more about how Google can change your title tag.

SEO Title Tags – The Takeaway

Title tags are one of the most important on-page elements. If you create them properly, they can engage users and encourage them to enter your website. Moreover, title tags have an impact on the SEO process. They affect your rankings and keywords your page is displayed for.

Following the tips mentioned in our article will surely help you write user and SEO-friendly title tags. If you aren’t sure where to start, contact our specialists, they will be more than happy to help you!

This is an update of an article published in 2021. 

This content was originally published here.

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