Digital Marketing Technical Interview Questions – IPSR, Kerala, India | IPSR, Kerala, India

 1. Which are the best platforms for social media marketing?


 2. How would you measure the Social Media Marketing Success of  an organisation?


3. What are the KPIs you use in social media reporting?

The popular key performance indicators in social media reporting are –

4. Which do you think is essential: the number of engagements or the likes/followers?

Social media followers or likes alone won’t interpret a clear picture of success. Unless these followers and likes convert into sales or boost your business, there is no point in them. Therefore, engagement is better in my opinion than followers or likes.

5. How are you going to grab the attention of more potential buyers for the products /services offered by our business via social media channels? 

If you have good, attractive, and innovative content, and display it correctly to the right place at the right time it will definitely give the output. More engagement can be driven by crafting catchy headlines, posting quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments promptly, etc.

6. Explain the process of Facebook Marketing?

Valuable content shall be produced to have a good relationship with your audience. You can create a Facebook Marketing plan by defining your audience, setting goals, creating a business page on Fb, posting attractive content, and incorporating Facebook ads.

7. How will you respond to negative comments?


8. What are the types of Facebook ads?


9. What is the ideal percentage of text in your Image Ad?
10. How can you make content go viral?


11. Is A/B Testing important?

AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

A/B testing helps you to target your resources for maximum effect and efficiency, which helps increase ROI whether it be based on short-term conversions, long-term customer loyalty, or other important metrics

12. What are some things to focus on while setting up your Ad creative?


13. How will you boost Tweets or Twitter posts?

Find out the best time to post , Reach out to influencers and connect with them, Try to engage in a cross-promotional activity, use Twitter ads, relevant hashtags, prepare calendars to schedule and tweet, use Twitter polls for better engagement, Use images/links/GIFs/videos to increase retweets, share relevant and updated content, creatively participate in twitter chats.

14. What is a rich pin? Mention the types of Rich Pins.

Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increased engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product, and recipe Pins.”

15. How can we improve Facebook’s organic reach?

You need to share content that is specially designed to generate shares and attention to increase organic reach. spend time and effort to engage with your audience. Use Facebook as a community hub to connect and engage with a lot of people. Collaborate with Facebook influencers. Find the right time to post on Facebook.

16. How do you get more retweets?

Tweeting at the right time, Asking for retweet, Retweeting others’ tweets, Use hashtags, Tweet links which our followers would like to share with their followers, Talking in audience language ,Ensuring you leave enough characters so that users would retweet, Using visually appealing images, Creative or funny content which would make them laugh and then repost, Providing useful information like infographics, Posting real-time news.

17. How to use Instagram for social media marketing?


18. What are social media calendars?

Social media calendars are sheets prepared to schedule posts in advance. It will help you track which content will be shared so that you can plan accordingly for the future.

19. What are the responsibilities of a social media manager?


20. In which ways Digital Marketing stands apart from traditional marketing?

The main difference between digital and traditional marketing is the medium through which a marketing message is passed on to the audience. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. The cost incurred in Digital Marketing is less than that of Traditional Marketing. We can create more targeted audience and also get immediate feedback and results in Digital Marketing

21. How to evaluate the social media presence of a company?

How frequent they are publishing posts.

How many followers they have and how they are engaging with the brand and vice versa.

If the information provided in social media accounts is up-to-date.

Do they use social media just to post news about them or they are actively connecting with their user base to engage and solve their problems?

How much effort they put to publish posts.

22. Which online content has impressed you recently and why did it impress you?

This is one of the interview questions where the interviewer wants to check how updated you are. You can either describe a ntent you have written or a ntent you checked online for this answer. If you are describing content you viewed online, explain why you like the content.

Explain how it provoked your emotion or how it made you relate to something or someone, etc. And, don’t mention very old content because they might mistake you that you are not very much updating yourself on social media.

23. What are our competitors doing in social media?

This is a very important social media marketing interview question. It is to understand how well you analyzed their business. So, analyze their top 3 competitors and figure out how they are promoting their business on social media. List out their strategies, weak points,strengths, etc.

24. Explain how keywords play a vital role in generating traffic?

By targeting the right keywords that your audience search, you can drive more relevant traffic. So whenever people search for a particular keyword you are targeting, your website/article will appear in the results.

25. List out few Digital Marketing Tools

Buffer, Feedly, Google Trends, Canva, MeetEdgar, Agorapulse, Hootsuite, Mavsocial

26. How would you differentiate custom audiences and look-a-like audiences?

A custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base

27. What are the 7 P’s of Digital Marketing?

Product, Place, Price, Promotion, Physical Evidence, People, and Processes.

Search Engine Optimization

1. What are the different types of SEO?

White hat SEO – It is the most popular SEO technique used to improve search engine rankings of a site which does not run afoul of search engine guidelines. White hat SEO uses techniques like creating high-quality content, link acquisition, website HTML optimization, and restructuring. You can get slow but long-lasting growth in your rankings using White Hat SEO

Black hat SEO – It exploits various weaknesses in the search engine’s algorithms to get high rankings. The Black hat SEO is not according to the SEO guidelines set by search engines. A few of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can get unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it is a mixture of both. It is a transformation from black SEO techniques to white SEO techniques and vise-versa

2. Name some key areas where you can use keywords to optimize your site ranking?


3. Define SEO.

Search Engine Optimization (SEO) is the process of improving the quantity and quality of website traffic by increasing the visibility to users of a Search engine. SEO is the practice of getting traffic from the organic search results on search engines.

4. What is AMP?

AMP is short for Accelerated Mobile Pages. It is to make fast mobile pages. AMP is an open-source library that helps to create a lightweight and quick-loading web page. It enables marketers and publishers to create mobile-friendly web pages, which can be compatible with every type of browser.

5. What are long-tail keywords?

A long-term word is a keyword phrase containing 4+ words that make the search results more specific. Long-tail keywords get low search volume, but they rank better than single-word keywords.

6. Differentiate between No-follow and Do-follow links in SEO.

No-follow link directs search engine bots that a hyperlink should not influence the link target’s ranking in the search engine index. It reduces the impact of search engine spams and improves the quality of search engine results.

Do-follow links in SEO allows search engines to follow them and reach your website.

7. What’s the strategy you follow to rank a keyword?

Ranking for a keyword is a repeatable process, you won’t get the results you want 100% of the time, especially if the keyword you’re trying to rank for is a popular keyword. But SEO practices like keyword research, checking out the competition, conceptualizing the content, optimizing for your keyword, etc. can help you with the rankings.

8. What is a 301 redirect?

The 301 redirect notifies the user and search engine bots that the original website page has permanently moved to another location.

9. Why are backlinks important in SEO?


10. What is Mobile-First Indexing?

Google makes use of the content that’s mobile-friendly for indexing and ranking websites. If your website has a responsive design, Google will rank your site higher in search engine results. It is based on how well your website performs on mobile devices.

11. List the most popular local SEO ranking factors.


12. Mention some ways through which you can Increase Web page speed?


13. Name a few search engines other than Google.

Bing, Yahoo!, DuckDuckGo & Yandex

14. The most important Google ranking factors are:


15. What is SERP?

Search Engine Results Page or SERP is the page that appears, When someone searches anything on search engines and this is the page where you can see all the results. SERP includes both PPC listings and organic listings.

16. What is Googlebot?

Googlebot is Google’s web crawler to find, crawl, and index web pages.

17. How important is DA?

DA is an important metric for SEOs. They use it to quickly check the quality of websites. It will help them to compare multiple sites and understand their authority.

18. What are the black hat SEO practices you need to avoid?

Cloaking, keyword stuffing, buying links, link exchange, link hiding, link farming, PNB, gateway, or doorway pages.

19. What are the popular SEO tools available in the market?

This SEO Interview Question is to understand your expertise and knowledge over tools. Some of the popular and important SEO tools are Google Analytics, Google Search Console, Google Keyword Planner, Bing Webmaster Tools, Ahref, SEMRush, Alexa, Moz, Buzzsumo, etc.

20. Mention the Primary aspects of on-page SEO.

Page title, Meta descriptions, Meta tags, URL Structure, Body tags, Keyword density, Image, Internal linking.

21. What are meta descriptions?

Meta descriptions are HTML attributes that convey information about the webpage not only to search engines but also to users. meta descriptions beneath the web page title in search engine results page can be read by users

Meta descriptions are one of the most important SEO tags where its recommended to optimize for keywords. Apart from that, it is crucial to compose a meta description in such a way that users want to read more about your web page and thus improve your CTR.

22. Why is anchor text important to SEO?

In order to understand the context of the page it is linking to, Search engines use anchor text. This holds some SEO value in terms of making search engines understand what the page is about.

23. How important are backlinks?

Google considers backlinks as an indicator of popularity and importance. But there are so many other factors to decide how much value every backlink brings to your website. The authorization of the website, the relevancy of the website, the value, and location of the page from where we got backlink, etc.

24. What is Canonical URL?

When there are multiple variations of a page, a canonical URL will tell the search engines which specific URL is the original one and which one you would like to list in search engines. Canonical URL helps websites to eliminate duplicate issues. There can be multiple causes you can have canonical issues such as different dynamic parameters of the same page, print version, etc.

25. Name few google updates

Panda update, penguin update, hummingbird update

26. What is Hummingbird Update?

Hummingbird update is the Google search algorithm overhaul that happened in 2013. Hummingbird focuses on context rather than the keyword. It helps Google better understand the intent of the keywords and not just keywords.

27. What is Cloaking?

Cloaking is a black hat technique where the user finds different web page content when compared to what the search engine finds. Cloaking a way of tricking a search engine algorithm to index a totally different keyword-stuffed webpage but displaying the actual page only to users.

Content Marekting

1. What process do you use when proofreading?

Proofreading is the careful examination of the content to seek out and proper typo errors and mistakes in grammar, style, and spelling. Look for the following error :

2. How do you decide which content topics and what format that content should take?


3. What makes a content “successful”?


4. How would you create a blog post ?


5. What are the steps you take when you actually create your content?

Step 1. Set Your Mission and Your Goals

Step 4. Assess Your Current Position

Step 5. Figure Out the Best Content Channels

Step 6. Decide on Content Types

Step 7. Identify and Allocate Resources

Step 8. Create a Content Calendar

Step 9. Create Content

Step 10. Distribute and Market

Step 11. Measure Results

6. How do you check if your content has performed well or not?

I will regularly go through Google Analytics reports to track the increase in page views

I will check whether my content is ranked for the target keyword on Google search results

I will look at the shares or retweet counts

7. What all things do you ensure and include while writing a Blog post ?

I prepare my blog post in Word, add hyperlinks to at least three other pieces of content on our site that we’ve published, and add at least one hyperlink to a third party resource.

I will ensure there’s an associated featured image for the post

a clear call to action at the end of each post will be ensured

For quality control, I will ask any other person to proofread it before publishing.

I will optimize the title for a target keyword after doing proper keyword research

8. How does Google rank content?

Google basically ranks content based on genuine inbound links. Other contributing factors are the text of the hyperlink, the title tag, keywords in the URL,etc.

9. How will you make other people link to your content?

I will interview influencers because they promote the resulting content to a large audience as well—and some of those people will end up linking back to my interview.

I include content others can reuse. So that more people may refer to my content.

I write long form content including maximum information so I have the most comprehensive and authoritative post on a particular subject, which tempts others to link to me as the reference source.

10. Name some tools you use for content writing

Grammarly, Hemmingway editor, Coschedule headline analyzer, Hootsuite, Ahrefs, Yoast SEO, Rankmath, Google search console, canva, Twitter trending topics

11. What are the key features in Whatsapp Business compared to the normal Whatsapp?


12. Name some of the email marketing service providers.

Mailchimp, aweber, Benchmark email, active campaign, constant contact, vertical response, GetResponse, streamsend

Affiliate Marketing

1. What is affiliate marketing?

Affiliate marketing is the way by which an affiliate earns a referral commission for marketing another person’s or company’s products. The affiliate simply acts as a middleman and then promotes the product and earns a share of the profit from each sale they make.

2. Can we use affiliate marketing for lead generation?

It is usually used for generating sales. But it can also be used to create leads, by paying referral profit for every new subscriber. Companies offering services often use this method of marketing

3. What is a super affiliate?

A super affiliate is someone who makes large income from affiliate marketing. He drives a large majority of the sales from any product he promotes, compared to other affiliate partners involved in the program.

4. What is an affiliate disclosure statement?

An affiliate disclosure statement tells the reader that there may be affiliate links on the website or in the video descriptions, for which he can get a commission if a sale is made through his affiliate links

5. Is social media activity an essential part of affiliate marketing?

Yes, social media is a huge source of traffic. Affiliate marketing can be done through promotions in social media posts. Affiliates can reach its target audience through Social media

6. What are the advantages of affiliate marketing?


7. What are the disadvantages of affiliate marketing?


8. Mention some of the best platforms for affiliate marketing

Amazon associate, Clickbank, CJ Affiliates, ShareAsale, Flipkart Affiliate marketing, earnkaro

Amazon Associate Program is an affiliate program of Amazon started in 1996. In this program you will be advertising amazon products. When a person clicks from your website, reaches the products page on Amazon’s website and buys it, you get a percentage of the money as commission earned through sales.

9. Name some Tools That An Affiliate Marketer Should Use?


Google Ads

1. How does Google Ads work?

Google Ads determines the ad position based on the Maximum bid & Quality Score of the ad. There are better chances of being on top of the page with Higher maximum bid and Quality score. The actual CPC will be determined by the ad rank of your next highest ad divided by Quality score. Google determines the ad positions after processing the request. Advertisers will have to spend money only when users click their ad.

2. What is Ad Rank?

The position of an ad on Google search page is the Ad Rank .It is determined by the bid amount, ad quality, ad thresholds, the competition, the context of the user’s search and the expected impact of extensions and other ad formats.A good ad rank gives more visibility than your competitors. Ad rank can fluctuate from time to time.

3. Explain Google Quality Score?

Google Ads Quality Score is a rating given based on various factors like relevancy of keywords used, Click through rate, landing page experience and relevance, ad text relevance and the historical performance of the ads account performance. Basically, it’s a measurement on a scale of 1 – 10 score showing how relevant your ad is to the user’s intent. Good quality score will improve the Ad rank.

4. How will you calculate CTR (Click Through Rate)? Does CTR help in improving the quality score?

CTR also known as click-through rate is a unit to find out the click rate of your ad. we can calculate CTR by a simple formula: clicks/impressions*100. It is one of the essential factors in determining the Quality Score of the ad. So, if there is an increase in CTR, the overall spend can be decreased. It also depicts the success of your ad descriptions and headings in terms of relevancy and attractiveness.

5. Differentiate between CPM, CPC and CPV bidding?

CPM : Cost Per Thousand impressions is the amount you pay per thousand impressions that you receive, without taking into account the number of clicks you receive.

CPC : Cost Per Click is the amount you spend for each click.

CPV: Cost per view is the amount paid for each unique user view of an advertisement or website.

6. What is the character limit of a destination URL?

1024 characters

7. What is ad rotation?

the ads will keep rotating, If there are multiple ads within an ad group because no more than one ad can show at a time. You can opt to request Google how it would rotate the ad, such as, based on the best performing ads or rotating evenly.

8. Differentiate between clicks and impressions?

Impression refers to the number of times targeted users view your ad and this depicts the reach of your ad.

Click is the number of times your targeted users clicked on your ad and was taken to your website. This depicts how many users actually visited your website through the ad.

9. How many characters are allowed in Google ads?


10. What are the basic practices every new Google ads advertiser should always remember?


11. What is frequency capping in Google Ads?

Frequency capping allows the advertiser to limit no.of times an ad is visible to a single individual. We can set it at the ad, ad group and campaign level.

12. How to improve ad position?


13. What are Google Ad Extensions?

Ad Extension is the additional information you find with the google ads, like phone number, site links, address, reviews, etc. It improves the CTR of the ad. It helps advertisers to provide more information apart from the ad headings and descriptions.

14. What options cannot be altered after creating an account?

currency and time zone cannot be changed, After the creation of the account. It is recommended to fill these details very carefully.

15. Mention the different types of keyword matches

The 5 categories of keyword matches are Broad match, Broad match modifier, Phrase Match, Exact Match, Negative Match

16. How can we improve the landing page quality?

Landing page quality are often improved by following ways:

17. What is Remarketing?

Remarketing is a target method in which advertisers can present their ads to users who have visited their website but didn’t convert. In Google Ads, remarketing campaigns are available for both search and display. The click-through rate for remarketing is relatively high because they are customized and thus connects with the users more than other targeting methods Ads

18. How would you define a negative keyword?

Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers

This content was originally published here.

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