While putting ads in the phonebook and local paper may have worked in the past, today, if you want people to find you, your landscaping company needs SEO. Optimizing your website for search engines like Google and Bing will help you to show up more often for keywords that are relevant to your business, like “landscaper near me.” When you use 1SEO’s superior SEO services, we’ll make sure your website uses best practices to help you gain more relevance for landscaping terms over time.
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Optimized content plays a critical role in the success of any landscaper who uses the internet to grow their business. Why? Because your website needs to be optimized with reader-friendly, search engine-tailored copy. What’s more is the design of the site: How easily can someone find your contact information? Are there images of your work, and are they high-quality? Overall, what kind of experience are you providing your site’s visitors?
One key ingredient for any local business is thorough attention to local SEO best practices. Google has improved the user experience of searching locally over the past several years. When someone looks for landscaping on Google, they find businesses nearby, and hopefully, they find yours. Our local SEO efforts will ensure your business has a proper Google My Business profile, appears in map-based search results, and is recognized in your service area. We’ve helped thousands of clients from a wide range of industries, and we can use SEO to get more people finding you.
If you’ve tried running pay-per-click ads for your landscaping company in the past but didn’t get the results you were looking for, our experts are ready to help. If you haven’t, allow us to bring you up to speed. PPC ads show up above organic search results on Google, and the ad placement is purchased on a bidding system tied to the value of bringing users to your website. You only pay when someone clicks on your ad and enters your site. You’re free to make adjustments over time, which can help drive business when you need it most.
When we provide PPC services, our team does exhaustive research to find the most searched, most relevant terms people search for when they need landscaping services. We ensure that your website’s landing pages satisfy the keywords to optimize conversions and get you the best possible price for advertising. An important piece of effective PPC is collecting data and making changes, and we’ll stick with your campaigns, improving them over time.
Any agency can tell you about how fluent they are in the latest paid search trends and make a slew of promises. But we back it up. We are recognized by Google in the top 1 percent of all marketing firms for our PPC performance. We are a Google Premier Partner, which means our team of pay-per-click professionals has a track record of driving high-quality leads. It also means that we get access to exclusive resources, tools, and training directly from Google, which helps us achieve success for our clients.
While the first two components of digital marketing for landscapers that we’ve covered focus on customers who are actively searching for your services, social media reaches out to people who may not even be aware of your company. We’ll help your landscaping company use social media, both organic and paid, to find new customers and stay connected with current ones.
Businesses these days are expected to have social media accounts and share organic content. With the visual nature of landscaping, social media lets you show off the quality of your work. Social media relevance also assists your other digital marketing efforts, sending signals to Google that you’re a respected, active business. Our social media team lives and breathes this stuff, and we’ll help you tackle all the marketing perks social media has to offer.
When we make you a website, you own it. That’s something that separates us from other agencies, who may “hold the site hostage” once their agreement with you is done. We don’t work on long-term agreements. We provide the services you pay for, simple as that.
This content was originally published here.